Rare Small Original Spratt’s Meat-Fibrine Dog Foods Enamel Advertising Sign – 20th Century
A bold vintage enamel advertising sign for Spratt’s Meat-Fibrine Dog Foods, produced by Wood & Penfold Ltd, London. With its striking colour scheme of cobalt blue and bright yellow, this sign would have originally hung outside a shop or feed store, promoting one of the best-known names in British pet food.
Spratt’s was the world’s first commercial pet food manufacturer, established in the 19th century and a household name through the first half of the 20th century. Enamel signs like this were key advertising tools and are now sought-after by collectors of enamel signage and vintage advertising. This is the smaller, harder-to-find size, which makes it especially appealing to collectors and decorators alike. Rectangular in shape with strong typography and high visual impact, it displays beautifully despite its age.
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Size/Dimensions
H: 23.2cm x L: 46cm
Condition
The sign shows age-related wear including surface marks, chips to the enamel, and rusting at the edges and reverse, but it retains a glossy finish and vibrant colour, making it a fine decorative piece with excellent presence for its size. Reverse heavily rusted but structurally sound. Retains excellent colour and gloss.
Era
Early to mid-20th century, circa 1920s–1940s.
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